Embrace the umami

Flipping the narrative about MSG with an everyday seasoning that delivers bold, simple umami.

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Big Bold Umami

AAPI Owned

Woman Owned

“Awesome First Experience with MSG – Love the Resealable Packaging! This was my first time buying my own MSG seasoning, and I’m honestly wondering why I didn’t do it sooner. I was a little nervous at first (with all the myths out there), but once I started experimenting, I realized how much better it makes everything taste — just a little sprinkle completely transforms simple dishes.”

- Garrick

“Growing up in an asian household, MSG is regularly used. However, I have never even thought that a product like this exists. MSG with flavoring is genuis! It gives food such a nice aroma and taste. I tried it on some lightly sprinkled on salmon and it was amazing. I also love that it's pretty low in sodium and that's about it. There's nothing unnecessary added to it. No coloring, no preservatives. Just good simple ingredients.”

- Johnny

“I always loved the delicious flavor of MSG so I had to try this seasoning mix. I am not disappointed at all. It has a salty umami flavor and enhances any savory dish I add it to. Whether its rice or veggies, meats, or macaroni and cheese, this adds extra deliciousness to even a frozen pizza!
So good! I would recommend it!”

- Sarah